Video is a powerful way to communicate your brand, but it can also be a challenge to create an engaging ad that attracts the right viewers. YouTube Ads can help you reach your audience on the platform, and provide you with a range of options for ad formats.

Skippable in-stream ads, also known as TrueView video ads, play before or during videos and offer users the option to skip after five seconds. These ads are only six seconds long, so it’s important to focus on getting your message across quickly and effectively. These ads are best for raising brand awareness at scale, driving website traffic or growing your YouTube channel.

Mastering Video Content: A Guide to YouTube Ads

Non-skippable mid-roll ads are a great way to drive traffic to your YouTube channel or watch page and can be up to 30 seconds in length. These ads are charged based on how many minutes your ad is watched (CPV) or how much of the video is viewed, whichever is higher.

YouTube overlay ads are semi-transparent ads that appear over the bottom section of a video and can include text, visuals or both. These ads are available on desktop and laptop screens, and can be used to drive traffic to a website or lead capture form.

Once you’ve created your ad, select the campaign settings you want to use and set up your bid strategy. You’ll then need to add your YouTube account info and choose how you want to measure the performance of your ad. You’ll also have the option to set up content exclusions for your campaign, which will prevent your ad from appearing on videos that contain explicit language or graphic content.